Behavioural Segmentation and Next-Best-Action Modelling: AI-Enhanced Customer Relationship Management Frameworks in Retail Banking. Journal of Computational Intelligence and Robotics, Ahmedabad, India, v. 1, n. 1, p. 66–77, 2021. Disponível em: https://thesciencebrigade.com/jcir/article/view/713. Acesso em: 4 jun. 2026.