[1]
“Behavioural Segmentation and Next-Best-Action Modelling: AI-Enhanced Customer Relationship Management Frameworks in Retail Banking”, J. Computational Intel. & Robotics, vol. 1, no. 1, pp. 66–77, Jun. 2021, Accessed: Jun. 04, 2026. [Online]. Available: https://thesciencebrigade.com/jcir/article/view/713