[1]
Sharmila Ramasundaram Sudharsanam, Pradeep Manivannan and Deepak Venkatachalam 2021. Strategic Analysis of High Conversion Ratios from Marketing Qualified Leads to Sales Qualified Leads in B2B Campaigns: A Case Study on High MQL-to-SQL Ratios . Journal of Science & Technology. 2, 2 (Apr. 2021), 231–269.