SHARMILA RAMASUNDARAM SUDHARSANAM; PRADEEP MANIVANNAN; DEEPAK VENKATACHALAM. Strategic Analysis of High Conversion Ratios from Marketing Qualified Leads to Sales Qualified Leads in B2B Campaigns: A Case Study on High MQL-to-SQL Ratios . Journal of Science & Technology, Ahmedabad, India, v. 2, n. 2, p. 231–269, 2021. Disponível em: https://thesciencebrigade.com/jst/article/view/344. Acesso em: 7 nov. 2024.