PRADEEP MANIVANNAN; PRIYA RANJAN PARIDA; CHANDAN JNANA MURTHY. The Influence of Integrated Multi-Channel Marketing Campaigns on Consumer Behavior and Engagement. Journal of Science & Technology, Ahmedabad, India, v. 3, n. 5, p. 48–87, 2022. Disponível em: https://thesciencebrigade.com/jst/article/view/346. Acesso em: 23 nov. 2024.