YESWANTH SURAMPUDI; ANIL KUMAR RATNALA; BHAVANI KROTHAPALLI. Generative AI for Retail CRM Systems: Revolutionizing Customer Engagement and Satisfaction Through Data-Driven Personalization. Journal of Science & Technology, Ahmedabad, India, v. 5, n. 4, p. 205–246, 2024. Disponível em: https://thesciencebrigade.com/jst/article/view/504. Acesso em: 5 dec. 2024.