Pradeep Manivannan, Sharmila Ramasundaram Sudharsanam and Jim Todd Sunder Singh (2021) “Trends, Future and Potential of Omnichannel Marketing through Integrated MarTech Stacks”, Journal of Science & Technology. Ahmedabad, India, 2(2), pp. 269–300. Available at: https://thesciencebrigade.com/jst/article/view/348 (Accessed: 7 November 2024).