Sharmila Ramasundaram Sudharsanam, Pradeep Manivannan, and Deepak Venkatachalam, “Strategic Analysis of High Conversion Ratios from Marketing Qualified Leads to Sales Qualified Leads in B2B Campaigns: A Case Study on High MQL-to-SQL Ratios ”, J. Sci. Tech., vol. 2, no. 2, pp. 231–269, Apr. 2021.