Sharmila Ramasundaram Sudharsanam, Pradeep Manivannan, and Deepak Venkatachalam. “Strategic Analysis of High Conversion Ratios from Marketing Qualified Leads to Sales Qualified Leads in B2B Campaigns: A Case Study on High MQL-to-SQL Ratios”. Journal of Science & Technology 2, no. 2 (April 29, 2021): 231–269. Accessed November 23, 2024. https://thesciencebrigade.com/jst/article/view/344.