Advanced AI and Machine Learning Techniques for Predictive Analytics in Annuity Products: Enhancing Risk Assessment and Pricing Accuracy

Authors

  • Jegatheeswari Perumalsamy Athene Annuity and Life company
  • Chandrashekar Althati Medalogix, USA
  • Lavanya Shanmugam Tata Consultancy Services, USA

Keywords:

Annuity Products, Predictive Analytics, Machine Learning, Deep Learning, Risk Assessment, Pricing Accuracy, Survival Analysis, Mortality Prediction, Feature Engineering, Explainable AI

Abstract

Annuity products offer individuals a source of guaranteed income stream during retirement, but their design and pricing rely heavily on accurate risk assessment and mortality prediction. Traditional actuarial methods, while well-established, often struggle to capture the nuances of individual risk profiles and evolving market dynamics. This paper explores the potential of advanced Artificial Intelligence (AI) and Machine Learning (ML) techniques for enhancing predictive analytics in annuity products, with the primary goal of improving risk assessment and pricing accuracy.

The paper begins by outlining the current landscape of annuity pricing, highlighting the limitations of traditional actuarial models based on static mortality tables and demographic factors. It then delves into the theoretical foundations of various AI and ML techniques, including supervised learning algorithms like Gradient Boosting Machines (GBMs) and Random Forests, and unsupervised learning approaches like k-means clustering. The paper further explores the application of deep learning architectures, particularly Recurrent Neural Networks (RNNs) and Convolutional Neural Networks (CNNs), for processing complex data streams such as medical records and financial history to extract hidden patterns and improve risk prediction.

A critical aspect of this research is the role of feature engineering, which involves the meticulous selection, transformation, and creation of relevant data points for model training. The paper discusses various feature engineering techniques tailored to the specific domain of annuity pricing, such as incorporating socioeconomic indicators, lifestyle habits, and healthcare utilization data to enhance risk granularity.

Furthermore, the paper emphasizes the ethical considerations surrounding the use of AI in insurance products. Issues of bias and fairness in algorithms are addressed, highlighting the importance of explainable AI (XAI) techniques to ensure transparency and mitigate potential discriminatory practices.

The efficacy of different AI and ML models for annuity pricing is then evaluated through a comprehensive framework. The paper details the process of data preparation, model training, and performance metrics specifically suited for survival analysis and mortality prediction. Techniques like cross-validation and the Kaplan-Meier estimator are discussed for robust model evaluation and comparison.

The paper showcases the potential benefits of AI-powered predictive analytics in various annuity product scenarios. For instance, personalized annuity pricing models could be developed that adjust premiums based on an individual's unique risk profile. Additionally, AI could be used to identify potential fraud cases and manage lapse risks more effectively.

The research then critically analyzes the challenges associated with implementing AI in annuity pricing. Data privacy concerns and regulatory hurdles are addressed, along with the need for skilled data scientists and robust infrastructure for successful AI integration.

Finally, the paper concludes by outlining the future directions of AI-powered predictive analytics in annuity products. Potential research avenues include the exploration of reinforcement learning algorithms for dynamic risk management and the integration of external data sources like social media and wearable device data to further refine risk assessment.

By harnessing the power of AI and ML, annuity providers have the potential to revolutionize their risk assessment and pricing practices, ultimately creating a more personalized, efficient, and sustainable annuity market for a wider range of customers.

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Published

10-10-2022

How to Cite

[1]
J. Perumalsamy, C. Althati, and L. Shanmugam, “Advanced AI and Machine Learning Techniques for Predictive Analytics in Annuity Products: Enhancing Risk Assessment and Pricing Accuracy ”, J. of Art. Int. Research, vol. 2, no. 2, pp. 51–82, Oct. 2022.