Conversational Intelligence and Behavioural Nudging: Machine Learning Architectures for Personalised Insurance Client Engagement
Keywords:
conversational intelligence, behavioural nudging, machine learning architectures, personalised insurance client engagementAbstract
Customer engagement is one of the key performance indicators in several industries, including insurance. Engaged customers are individuals who experience strong, frequent, and diverse interactions with a brand and, consequently, exhibit positive sales patterns, retention, satisfaction, and loyalty. It has been suggested that improving customer engagement could decrease the level of insurable asset underinsurance, increasing worldwide protection consumption.Downloads
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