Competitive Intelligence and Margin Preservation Through Predictive Analytics: An AI-Driven Framework for Retail Pricing Strategy Optimisation
Keywords:
competitive intelligence, margin preservation, predictive analytics, an ai-driven framework, retail pricing strategy optimisation, machine learningAbstract
Retail pricing strategies concern decisions regarding pricing levels, techniques, policies, and price adaptation. One common pricing policy in retailing is determining regular prices and subsequently incorporating price promotions using different formats or techniques. Several pricing models have analyzed how, when, and to what extent prices should be reduced by price promotions to attract and retain consumers.Downloads
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