Latent Consumer Behaviour Profiling in Omnichannel Environments: Deep Clustering Architectures for Precision Retail Segmentation
Keywords:
latent consumer behaviour profiling, omnichannel environments, deep clustering architectures, precision retail segmentation, machine learningAbstract
Customer segmentation is the process of dividing a company's customers into groups with similarities according to different factors. In the retail industry, customer segmentation provides retailers with an enhanced ability to focus their marketing efforts to identify the most profitable customers. Retailers can tailor their marketing programs to the needs of the most profitable market segments.Downloads
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