Policyholder Behavioural Profiling and Dynamic Product Customisation: Machine Learning Frameworks for Personalised Insurance Offerings
Keywords:
policyholder behavioural profiling, dynamic product customisation, machine learning frameworks, personalised insurance offeringsAbstract
In today's world, it is unimaginable to think of personalization only in terms of music streaming platforms that automatically generate playlists. In contrast, customer requirements have drastically changed over the last few years. Consumers are increasingly seeking tailored solutions, whether in the e-commerce, lifestyle, or subscription industries. This also applies to insurance products. Artificial intelligence is fundamentally changing and shaping conventional insurance products.Downloads
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