Omnichannel Sentiment Analysis and Personalised Journey Orchestration: AI-Powered Frameworks for Customer Experience Management in Retail
Keywords:
omnichannel sentiment analysis, personalised journey orchestration, frameworks, customer experience management, machine learningAbstract
Today, successful retailing is all about creating exceptional customer experiences that go beyond the ordinary. Those who fail to do so will end up competing primarily on price or product features. These experiences need to be relevant, engaging, consistent, and seamless—personal, yet scalable. A positive retail customer experience exists across the complete customer journey including browsing, purchasing, contacting customer service if needed, and post-purchase.Downloads
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