Customer Intent Modelling and Contextual Product Recommendation: Deep Learning Approaches to Personalised Banking Service Delivery
Keywords:
customer intent modelling, contextual product recommendation, deep learning approaches to personalised banking service delivery, machine learningAbstract
The banking and financial services sector in India has been growing at a rapid pace, posing a challenge to both regulatory authorities and service providers. As banks face the challenge of attracting and retaining customers due to intensified competition, technology is proving to be a crucial advantage in developing personalized banking services based on customer information.Downloads
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