Omnichannel Commerce in the Grocery Sector: A Comparative Study of India, UK, and US with Technological Insights on APIs and Headless Commerce
DOI:
https://doi.org/10.55662/JST.2022.3302Downloads
Keywords:
omnichannel commerce, grocery sector, India, UK, US, APIs, headless commerce, customer experience, supply chain management, technological innovation, case studiesAbstract
This research paper examines the omnichannel commerce strategies employed by grocery businesses in India, the UK, and the US, with a particular focus on the integration of offline and online operations. The study highlights the technological innovations, such as APIs and headless commerce models, that enable seamless customer experiences across various channels. Through a comparative analysis of leading grocery chains in these regions, the paper identifies best practices and the impact of technological advancements on supply chain management, customer engagement, and operational efficiency. By drawing on case studies and industry reports, this paper provides a detailed exploration of the challenges and opportunities in adopting omnichannel strategies in the grocery sector. The insights garnered from this study are intended to guide retailers and policymakers in enhancing their approach to omnichannel commerce.
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License Terms
Ownership and Licensing:
Authors of this research paper submitted to the Journal of Science & Technology retain the copyright of their work while granting the journal certain rights. Authors maintain ownership of the copyright and have granted the journal a right of first publication. Simultaneously, authors agreed to license their research papers under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) License.
License Permissions:
Under the CC BY-NC-SA 4.0 License, others are permitted to share and adapt the work, as long as proper attribution is given to the authors and acknowledgement is made of the initial publication in the Journal of Science & Technology. This license allows for the broad dissemination and utilization of research papers.
Additional Distribution Arrangements:
Authors are free to enter into separate contractual arrangements for the non-exclusive distribution of the journal's published version of the work. This may include posting the work to institutional repositories, publishing it in journals or books, or other forms of dissemination. In such cases, authors are requested to acknowledge the initial publication of the work in the Journal of Science & Technology.
Online Posting:
Authors are encouraged to share their work online, including in institutional repositories, disciplinary repositories, or on their personal websites. This permission applies both prior to and during the submission process to the Journal of Science & Technology. Online sharing enhances the visibility and accessibility of the research papers.
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Authors are responsible for ensuring that their research papers do not infringe upon the copyright, privacy, or other rights of any third party. The Journal of Science & Technology and The Science Brigade Publishers disclaim any liability or responsibility for any copyright infringement or violation of third-party rights in the research papers.